Knog

Knog is an award winning, world renowned cycling & outdoor accessories brand founded in 2002 by friends Hugo Davidson & Mal McKechnie. Hugo & Mal, product designer and mechanical engineer, now lead a Melbourne (Australia) based team of over 20 designers, engineers, marketers, logistics and finance folk. Since '02, Knog have consistently designed products that defy convention and whose aesthetics and usability are considered as highly as their functionality. And despite the fact they make products that you can use on a 2-week bike packing trip, they also know that for many people they simply use them to safely get around, and that’s okay too. How you use their products is entirely up to you. In 2008 Knog introduced the world’s first silicone bike light the Frog. With global sales of 7 million & counting, they knew they had made a product that truly spoke to cyclists around the world. In 2016 Knog designed another product that completely challenged people’s conceptions of a bike bell when they reinvented a 4000-year-old bell design to introduce the low profile and wrap-around Oi bike bell (Oi, rhymes with 'joy'). With 3.5 million global sales they had once again successfully reimagined, improved, and made an often-forgotten product highly desirable in the process. Cycling Weekly named the Oi Luxe as one of the most stylish bicycle bells in the world. Just one of the many notable inclusions and awards the Oi bell has won. 2019 saw Knog start to design products for those wishing to explore the great outdoors on foot too. Their first product the Bandicoot was the world’s first full-body silicone headlamp and has gone on to inform their comprehensive and unique collection of headlamps. The Bilby 400 Headlamp was named in Outside Magazines Buyer's Guide as part of the 'Best Women's Running Kit'. And in 2022, Knog introduced the Scout Bike Alarm & Finder. A game-changer in bike security that pairs Apple Find My technology and a motion-sensitive 85dB alarm. Features in the Wall Street Journal and recommendations by industry experts have been accompanied by multiple international awards. At Knog they're committed to the continual improvement of their designs and introduce ever more innovation. But perhaps more than anything, they want people to love using their products to live their best lives, whatever that may be.